The Whole Package: Keys to Effective Packaging Design

Jenn David Connolly is a contributing writer for The Dieline, the #1 website resource for the package design community. This article looks at how hard your packaging has to work and all the techniques you can use to make the sale.


Jenn David Connolly

Hi, I’m Jenn David Connolly, creative strategist and founder of Jenn David Design. For over two decades, I’ve been designing bold, iconic food and beverage brands that stand out as distinctive leaders in their categories and achieve outstanding success.

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