The colors and logo definitely say Miami, yet not in a way that limits the audience geographically. I question whether the rough elements in the design work against the premium status of the product and otherwise clean look and feel, but the package overall seems appropriate for its Millennial audience. The bold colors provide an eye-catching assortment when seen together as a line.
Product Focus: Luxury Packaging Materials
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Hi, I’m Jenn David Connolly, creative strategist and founder of Jenn David Design. For over two decades, I’ve been designing bold, iconic food and beverage brands that stand out as distinctive leaders in their categories and achieve outstanding success.
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