David vs. Goliath- the emerging market of small bean-to-bar chocolate makers and how packaging plays an important role

The competition in the chocolate industry isn’t as linear as it used to be with only the ‘big boys’: Cadbury, Nestle, Ferrero, Mars and Hershey, sharing territory and profits. This age has seen the introduction of a more diverse group of craft bean-to bar-chocolate makers. There is a niche in the market for this small group but first, they are tasked with prying away the ‘cradle to the grave’ brand loyalists from the big five.